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Foxy Bingo releases an e-magazine for better web interaction

Filed under: Bingo News — 20 Apr 2008

The online bingo operator Foxy Bingo is set to launch its own e-magazine so that it can help strengthen its relationships with all its customers. With this magazine, Foxy Bingo intends to offer their consumers a better opportunity to interact with this famous Cashcade-owned brand.

The reason for this launch is attributed to the extremely busy forum the Foxy Bingo website has. It is on this forum that bingo players get to interact with each other. This e-magazine is expected to be released soon, and will be broken into five divisions.

Users can use these different divisions to act as advisors, agony aunts, style and cookery guides for each other. In addition to this, the e-magazine will be an outlet for the players to portray their own real-life stories.

The e-magazine and the Foxy Bingo radio show is set to make the brand recognized as a major source of entertainment and fun. It also aims to instill an element of community spirit amongst its users.

In fact, the brand had also started a sponsorship deal with Jeremy Klye Show on ITV with a 1 million pound deal. Their show replaced Learndirect. Today, Foxy Bingo is fronted by a ‘Foxy’ character, with a man on a fox’s head, after the dropping of the glamour model Jordan in January. Jordan had dropped out because Cashcade did not meet her pay demands.

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