The latest trend in the gambling world is online bingo; and in a bid to keep up with this trend, Ladbrokes too has decided to cash in on this latest trend. This gambling giant has thus launched a 2 million pound advertising campaign, so that it can invoke and make as many Brits think about and start playing bingo from home.
The main reason Ladbrokes had decided on starting online bingo was after Rank had reported a 30% decrease in the attendance in its bingo halls. The reduction in the attendance in the halls is attributed to the implementation of the latest smoking ban.
Today, there are over three million fans who still play bingo regularly; and of this, about 100,000 of them prefer playing online bingo. Ladbrokes had created their latest TV commercial for the site Ladbrokesbingo.com with the intention of making more punters think of and deciding to log on for Legs Eleven.
The bookie here was the first person to actually consider advertising betting on television. This ad was created as a hilarious ad where you find football pundits Kirsty Gallacher, Ian Wright, Ally McCoist and Chris Kamara all a part of the ad.
Bingo news from bingo reviewer.
The online casino is an industry that has always been considered to be recession proof. However recent reports and studies show that the recent slowing down of the US economy has played its effects on casinos.
The report states that over the past few years, the gambling industry that includes online bingo games and online bingo halls has shown a great expansion in the US gambling industry where it has recorded growths of $32 million. However despite all this, the recessionary fears of the US have caused a tightening of the money that is being spent by gamblers.
In fact, the US gambling giant, Harrah’s Entertainment has recently disclosed its weak quarterly earnings. They have also described that the present economic environment of the US is a very challenging one.
Even Pinnacle Entertainment, which operates numerous US regional casinos, states the progress of some of its projects are now dependant on improved access to credit financing. And with the present credit crunch US is undergoing, this may be rather problematic to the company.
Though UK online bingo operators are not that affected by the economic slowdown in US casinos, this news may lead to people playing bingo having a tendency of crimping on their online bingo budgets.
So with the deterioration of the wider global economic picture, online bingo sites may think of new means of marketing their products, so that they can retain their customers.
Bingo news from bingo reviewer.
Holland and Greece have been making protectionist policies in the online gaming sector over which the European Commission has issued warnings. This move has been approved by the Remote Gaming Associated, a trade association representing most of the major gambling enterprises in Europe.
Clive Hawkswood, the CEO of the association saying that with this move, the European commission is fulfilling its role as a guardian to the EU Treaty. With its decision of taking similar action against Germany and Sweden in January, it proves that protectionism if the gambling sector is a matter that will not be taken lightly.
In fact, the Dutch government has made attempts at carving out a monopoly in online gambling for Holland Casino. However with this opinion, it is proven that such actions are not accepted in the online gaming industry.
With this opinion, Holland and Greece will now be investigated by EC to find out if their national gambling laws tally with European Treaty principles where there is emphasis on freedom of trade and services between member states.
At present, free online bingo operators and bingo halls from EU countries face prohibitions in both Greece and Holland. In fact, 10 of 27 EU nations are facing possible action from EC over monopolistic and protectionist gambling policies where customers playing online bingo are offered freedom of choice.
Bingo news from bingo reviewer.
